Thursday, November 4, 2010

Facebook Inks A Deal With Russian Search Giant Yandex

In a move that could dramatically increase the user base of Facebook in Russia, the social networking giant has signed a deal with the country’s largest search engine Yandex for status updates. Both the companies announced that they are keen to improve their social services by way of providing complimentary engines.

The partnership agreement has two parts in all. The first part is about Facebook supplying a data feed of status updates from its profiles, pages or groups to Yandex. And the second one is that the homepage of Yandex’s website will host a Facebook widget and its own instant messaging service Ya.Online that will let its users know of any new notifications on Facebook. This implies that the experience would be more attractive for those users who have an account in Facebook.


Prior to this, Yandex has already been integrating quite an amount of social content into its search by indexing pages of popular micro-blogging services and Russian-language blog-hosting sites such as and, which have agreed to input their data automatically to the search engine’s index . So more or less, Yandex web search nowadays highlights user profiles of such websites. And now that Facebook is also in its kitty, it is well on its way to provide the freshest ever social content to its users.

An elated Roman Ivanov, Head of Communication Services at Yandex said “Social networking web-sites get more traffic and new users, and search engines obtain a whole load of information that boosts the search quality. We anticipate user interest in social and personal search to keep growing”.

Javier Olivan, Head of International at Facebook too was very optimistic about the partnership and said, “We feel that this partnership will bring a lot of value for our Russian users as we would like the public information on Facebook to be easily searchable via Yandex.”

The deal however, only involves, the company’s search engine in Russia, and not the International version  How far can the partnership go and make both the parties reap the fruits? It is wait and watch for now.

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Categories: International, News, Technology, Tie Ups
Tags: deal, facebook, facebook feeds, Facebook page,, partnership, search engine, yandex

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