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This is cool. Imagine being able to export your entire Facebook profile and turning it in to a hard back book! Well that is what 1000 users did thanks to a pretty cool app that was created for Bouygues Télécom. Here is what the agency who created the app had to say…
Bouygues Télécom asked us at DDB Paris to come up with an idea to launch their Facebook platform. They wanted us to create something that would go beyond using your profile picture in a funny way, or pranking your friends with a small joke. We decided to look at the way we use Facebook and found that even though we use the social networking site everyday, we forget our favorite moments we share online. So we created an app that could change that, and keep your facebook, in a book. Facebook ads engaged people to participate in the creation of their books and receive a printed copy of their statuses and photos. You could chose up to 10 friends to add into your book, as well as the desired timeframe, whether it be your birthday, wedding, or from the very beginning of your profile. After only two days we received 15.000 fans and the limited edition of 1.000 books were gone in only an hour.
What I love about this campaign is it shows great creativity and a way of marketing on Facebook that translates to the real world. There is no doubt that it’s a once off and they’ll get more mileage and coverage out of the video below than anything but love the creative idea. Smart.
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