Twitter narrowly beats out munchable chili oil in survey of products hot in Japan

In a new survey conducted by Japan ad agency Dentsu, smartphones and Twitter beat out ‘munchable chili oil’ for the ‘Hit Product Recognition Survey’ in Japan in 2010.

The iPad was no match for munchable chili oil, however, finishing 19th in the survey to munchable chili oil’s #3 spot, following smartphones at #1 and Twitter at #2.

Munchable chili oil (we just can’t stop saying that, it’s so hot!) wasn’t the only let’s say “only-in-Japan” result in the top ten, with LED light bulbs at #10, the Toyko Sky Tree (a still being built broadcasting tower) at #7 and Ryoma Sakamoto, a historical figure in a popular Samurai drama.

Some more understandable (outside of Japan) results were flat-screen TVs and the World Cup. Here’s the full list:

SmartphonesTwitterMunchable chili oilDigital flat-panel TVsRyoma SakamotoInternational flight services at Haneda AirportTokyo Sky Tree towerEnergy-saving appliances (that were eligible for a government rebate)The World CupLED light bulbs

Reuters

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Popular Articles Do Not Bring In Ad Clicks, Revenue – Survey

The survey

The survey conducted by Perfect Market took into account revenue generated from 15 million articles in over 21 news website. The conclusion was that low mortgage ads next to an article on the mortgage rates in today’s times, or employment ads next to articles on increasing unemployment are most likely to generate revenue rather than putting ads with no relevance next to articles. Perfect Market’s CFO was even quoted saying that it was a bit of a surprise and went against the trend in the industry. But relevant ads make perfect sense then why is it a surprise to the industry?

The other side

As a consumer, let us assume you have to buy a TV. Buying a TV will always be at the back of your head but that does not mean you will only read articles on the prices of television sets. You are just as likely to read an article on the corruption during the Commonwealth Games 2010 as you are any other article. So if an ad for a new LCD television set was to pop up while reading about CWG, what would stop you from clicking on that ad? Also, the survey calculates the revenue from a CPC (cost per click) basis, however, most advertisers in today’s industry pay on a CPM (cost per mille or cost per thousand impressions) basis.

Videos ads are most likely to capture your attention online these days. So does it really matter which article you are reading? What do you think?

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Categories: International, News, Web
Tags: commonwealth games 2010 corruption, CPC, CPM, digital advertising, Features, google, katy perry, perfect market, priyanka chopra, shahid kapoor, video ads

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