Creepy Cool ‘Black Swan’ Music Video

Arguably the most anticipated movie until TRON: Legacy hits theaters is Darren Aronofsky’s Black Swan. The film has been greeted with early rave reviews from nearly every person who has seen an advance screening. Fox Searchlight now presents a new music video that seconds as an updated trailer for the film, complete with flashy, frenetic shots set to intense music.

The marketing campaign has introduced Black Swan as a psychological thriller that keeps your heart beating. Aronofsky’s style has always been unique, typically favoring an unconventional story that is twisted into an even more unconventional film. Yet, his most acclaimed film, The Wrestler, was also his least complex (in terms of form, at least). Black Swan appears to be right in the middle.

The first Black Swan trailer grew more intense as it progressed, peaking at an emotional ending that sent chills through my body. The new music video reinvigorates those chills, but the intensity is present from start to finish. It plays out like a trailer version of the viral website, I Just Want To Be Perfect. Each day, the site adds a short clip from the movie as a countdown to the December 3rd release date.

If you are still skeptical that Natalie Portman can be scary as all hell, you haven’t seen this short video. Watch the flashy music video below, courtesy of Apple.

-

-

I didn’t need any more reason to see Black Swan, but that moment at :50 mark in the music video has me wondering if Portman will jump from my dreams to my nightmares. She is one of the most charming, beautiful woman in Hollywood, in my opinion. Her petite frame and wide-ranging abilities on screen make her endlessly appealing. But Portman appears instantly believable in her insanely enraged mindset.

Coupled with a fantastic director, she has been heralded as the frontrunner for Best Actress at this year’s Academy Awards. If her apparent rise to insanity in Black Swan is as enthralling as the trailers suggest, Portman may walk home with an Oscar.

The other unseen star of Black Swan has been the music. We don’t really know what it sounds like just yet, but Clint Mansell, who frequently collaborates with Aronofsky, explained some time ago that his inspiration was Tchaikovsky’s original “Swan Lake”. If the opening beat to this music video is a part of his original score, we may be in for yet another special soundtrack – did you honestly expect anything less, though?

Like the movies, there are no other original scores I look forward to more than Black Swan and TRON: Legacy. Snippets of Daft Punk’s TRON: Legacy score have been presented in music videos similar to the one above, but Clint Mansell’s Black Swan tracks have been kept under wraps. Murmurs on Twitter from other movie critics have been loaded with praise.

The music of ‘Black Swan’

If the music video is any inclination of the drug-filled sexual encounter between Portman and Mila Kunis in Black Swan, we are in for one trippy scene. The entire movie will likely play tricks on your mind with flash cuts and optical illusions, but the music video is our closest look at the style of Black Swan and the high-powered dramatic attack the film offers.

Are you desperately awaiting the release of Black Swan or will you hold out to see how the masses feel about it?

Black Swan releases in limited theaters on December 3rd and opens wider over the following weekends.

Source: Apple

View the original article here

First look: Aweditorium brings indie music discovery to iPad (the Flipboard of music)

Thanks to Rackspace (they pay me to roam the world looking for world-changing technologies and technologists). This video was developed for Rackspace’s building43, which has a shorter version of this video if you would like to check that out:

Ever since I got my first Elton John album back in something like 1976 I have loved discovering new music. But in the age of MP3s and iTunes it just isn’t that easy.

How can you sift through a bunch of new bands you haven’t heard of before and get emotionally committed to them? It’s tough.

One year I stuck around for SXSW’s music festival and listened to a bunch of bands I hadn’t heard before. That was magical. But it’s hard to have those experiences.

Don’t tell me to go off and listen to iTunes or Spotify, either. Those are great systems if you already are in love with a band or a musician. But how do you listen through hundreds of new bands, looking for one to fall in love with?

I didn’t have a good answer until I saw Aweditorium. It was yet another example of an app that was made for iPad. Made me feel like it was magical.

It presents a grid of new artists. I hadn’t heard of a single one. You use your hand to fly through the grid. Up, down, left, right. Then you touch a band’s picture. And the music plays.

Nice. But now, what else is going on?

First, there’s a really great full-sized, high-res photo of the musician. Second, details about the musician shows up as I listen.

Finally, if the band really gets my attention, like Lissie’s “Wedding Bells” did, you can click a little icon at the bottom of the screen and see a video interview stored on YouTube. But wait, there’s more! Click HD and a music video of the band will start playing. It all looks awesome and it is awesome.

Get bored and you can hit the grid icon at the bottom right, go back to the grid, and find someone else.

Anyway, this is an app you really should download on your iPad. It’s free. Or, just watch the video to get an idea of how well this experience has been thought out. Simple, huh? But that’s the point. The iPad has changed our expectations of what apps should do. This one is a winner and I hope to see more. I call it the Flipboard of music, but that’s really unfair. Flipboard is the Aweditorium of social news.

It makes sense that this is a great app, too, because founder James Miao was the developer of thesixtyone, which was a great website for music discovery. They took what they learned on that site and started over on the iPad. Here’s a video with James that I filmed where he shows off Aweditorium.

Some things this leaves me wanting for, though:

1. I’d +love+ to see if any of my friends on Facebook were liking any of the music in this app. Imagine if a little number on each tile changed everytime another friend of yours “liked” that artist?
2. I want to go see a lot more of these bands now. I’d love to ask this app to tell me when my favorite artist was in town, so I could go and see them.
3. I want more more more. I’d love to have all sorts of music in this app, not just indie music.

These are little nits, though. This is an app I haven’t been able to turn off for hours.

What’s next? If you’re developing a great iPad app, I want to see it. scobleizer@gmail.com

UPDATE: Read what the Next Web has to say about it: gorgeous, immersive, music discovery for the iPad. MacStories says “you have to try it.”

View the original article here

Google Music Search Launches In India – No More Guruji?

Music search was made mainstream by the Indian search engine Guruji.com when it aggregated music across various sources. The difference in Google’s model is that the music is completely legal unlike guruji which ran into trouble.

Google’s attempt is to promote buying legal music by making legal music more accessible.

Challenge for Google Music

Though legal approach is great inorder to be a comprehensive search engine for music Google would need to get several digital rights which wont be simple to acquire. Also a non comprehensive search engine will disappoint users as they wont be able to find their favorite tracks. If you enjoyed this post, make sure you subscribe to our RSS Feed OR Email Alerts!

ArrayArrayArrayArrayArrayArrayArrayArrayArray

Related PostsGoogle Music Service to Launch (Apparently) – Impact on India? FMCG Advertising Online Aspire Greater Results – What Can Digital Media Expect From This?Breaking: In.com Integrates Gmail, Windows Live Mail, Yahoo mail & Rediffmail Login – Also Integrates Burrp & BookmyshowWeb18 Reports Q2 Loss of 24.2 Crores – Claims No.2 Postion In Indian Internet SpaceIn.com Integrates Cricketnext, Tech2, Josh18 & Buzz18 – Launches Shopping, Photo Sharing & Mobile Version

Categories: News, Web
Tags: Features, google music, in.com, music search, saavn, saregama

About the Author