Anheuser-Busch taking local and multilingual approach to Facebook pages

Wednesday in a blog post, Facebook announced “New Targeted Publishing Capabilities,” stating:

“We’ve added location and language targeting for Page publishing using the Graph API. This enables developers to send more relevant posts to users and brings these APIs to parity with the targeting options accessible from the Pages publisher.”

One prominent brand, Anheuser-Busch InBev, is set to put the new capabilities to the test by establishing local and multilingual Facebook Pages.

According to a report, the company will test geographic and language targeting features on its Facebook pages starting this week.  Some of the pages managed by the company include: Budwesier, Bud Light, and regional brands such as Becks, Chelada, Stella Artois and Harp.

Brands can use the new features through Facebook page’s backend dashboard, allowing them to post targeted offers to those who “like” a brand in a certain country, state/region, or city.  Moreover, brands can target by language on their pages.

The company will use Syncapse‘s platform to test the new features according to the report. Based in Toronto, Syncapse can store data on geo-targeted posts, making it possible for marketers to compare engagements and test messaging tactics.

Anheuser-Busch InBev’s use of Facebook’s new capabilities is a deft move and should extend their brand presence.  According to the company’s most recent annual report, the company generated revenues of 36.8 billion USD, with strong growth worldwide.

North America saw sales-to-retailers increase 55 percent,  Latin America North enjoyed 70 percent market share growth,  with similar stellar growth in both the European and Asia/Pacific regions.

What are your thoughts on new local and multilingual targeting options on Facebook?  Do you think more brands will adopt similar strategies and will they prove effective?ClickZ

View the original article here

Video look: Make your Facebook pages better with Appbistro’s app store

You might not realize that I have two separate ways to interact with you on Facebook. The first is my Facebook Profile Page, which everyone on Facebook has. That’s at http://facebook.com/robertscoble. The problem is that I’m limited to 5,000 friends there and I’ve only been adding people I know.

The other way is to use a Facebook Public Page. Mine is at http://facebook.com/scobleizer. With these you can have unlimited numbers of contacts. These are the pages that brands and celebrities use to interact with fans and large audiences.

The problem is, it’s very easy to add widgets and new streams to your Profile page, but for brands and others who want to have a public Facebook page, it’s very difficult. Even getting YouTube videos onto those pages are more difficult than Profiles. Plus, apps that were made for Profiles often can’t be used on Public Pages.

Until now I was at a disadvantage when compared to brands that had large teams of Web developers who could spend the time getting things to work. What changed? Appbistro shipped.

What is Appbistro? It’s an app store with tons of apps designed for Facebook’s Public Pages.

I recently visited the team in its San Francisco office and here’s the video where we discover it together. You’ll see some of the most useful apps that you should add onto your Facebook Page. I’m looking through them today and have already added a YouTube app to my page.

View the original article here

Facebook’s Friendship Pages Let You Rediscover Your Friendship

(Image Courtesy : Facebook Blog)

Pros

This is great to find out all the times, good or bad, you spent with a friend via Facebook. You have to understand that through this you are not just reliving the comments or updates made on Facebook, but reliving your life through photos and events. Friendship page is bound to give a nostalgic feeling to many.

Cons

I may be nitpicking here but this is an interesting comment I found on Friendship Pages. Quote: “Imagine a funeral where those at the wake bring a printed friendship page for the deceased’s kids. Horror story – a wedding where the same happens w/ “not appropriate for Gramma” pics.”. Crossing my fingers and hoping my friends are smart enough.

Editor’s Note : The new feature has some serious implications on Privacy. Facebook’s checkered past with the P-word continues as Friendship Pages potentially allow either party’s ‘Facebook friends’ to look at their story. It’s one thing to look back over your own interactions with someone and quite another to have a snoop going through them. Your Privacy settings become all the more important – ‘Friends only’ is the way to go.

What is your take on Friendship Pages?

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Categories: International, News, Web
Tags: facebook, facebook friends, Features, friends only, friendship pages, privacy, security concerns, social networking

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Facebook’s Friendship Pages Let You Rediscover Your Friendship

The social networking community has grown incredibly through Facebook. In fact, the social networking site could be called the trendsetter in the social networking community. It has not always been smooth sailing of course, with numerous security issues, the most recent one alleging Facebook applications of giving out user IDs to companies for marketing. Keeping the security concerns apart, all of us have to agree that we all enjoy spending some, or most of our time on Facebook. After all, the social network does have over 500 million users. Now, Facebook wants to enrich user experience further and is doing that through Friendship Pages.

Friendship Pages

Right now, if you were to see activities between you and a friend, all you can see is maybe your wall-to-wall conversation or photos where you are both tagged together. Finding these itself could be time consuming. But through Friendship Pages, you can see all the public wall posts and comments between you and your friend, photos together, events you RSVP’d for, and more.  In order to access this page, a link will show up below the profile picture of a friend on their profile page.

(Image Courtesy : Facebook Blog)

Pros

This is great to find out all the times, good or bad, you spent with a friend via Facebook. You have to understand that through this you are not just reliving the comments or updates made on Facebook, but reliving your life through photos and events. Friendship page is bound to give a nostalgic feeling to many.

Cons

I may be nitpicking here but this is an interesting comment I found on Friendship Pages. Quote: “Imagine a funeral where those at the wake bring a printed friendship page for the deceased’s kids. Horror story – a wedding where the same happens w/ “not appropriate for Gramma” pics.”. Crossing my fingers and hoping my friends are smart enough.

Editor’s Note : The new feature has some serious implications on Privacy. Facebook’s checkered past with the P-word continues as Friendship Pages potentially allow either party’s ‘Facebook friends’ to look at their story. It’s one thing to look back over your own interactions with someone and quite another to have a snoop going through them. Your Privacy settings become all the more important – ‘Friends only’ is the way to go.

What is your take on Friendship Pages?

If you enjoyed this post, make sure you subscribe to our RSS Feed OR Email Alerts!