Social Media Event Trailer
Showing posts with label Media. Show all posts
Showing posts with label Media. Show all posts
Wednesday, February 2, 2011
Trailer Social Media Event
December 10th, 2010 | Social Media EventsFirst time here? Subscribe to Social Media eXchange for more interesting content
Monday, January 31, 2011
PBS MediaShift | 5Across November, 2009 | Social Media Marketing | PBS
December 10th, 2010 | VideosFirst time here? Subscribe to Social Media eXchange for more interesting content
www.pbs.org Everyone talks about social media marketing, and how businesses must be on Twitter and Facebook to succeed. This roundtable of experts gives advice on what works — and doesn’t — for small businesses, non-profits and big companies in the social media space.
PBS MediaShift | 5Across November, 2009 | Social Media Marketing | PBS
December 10th, 2010 | VideosFirst time here? Subscribe to Social Media eXchange for more interesting content
www.pbs.org Everyone talks about social media marketing, and how businesses must be on Twitter and Facebook to succeed. This roundtable of experts gives advice on what works — and doesn’t — for small businesses, non-profits and big companies in the social media space.
Saturday, January 29, 2011
Social Media Optimization Blogs
December 10th, 2010 | VideosFirst time here? Subscribe to Social Media eXchange for more interesting content
Sage looks at Social Media Optimization Blogs that were discussed at SMOmashup.com. This whole SMO thing has become a phenomenon. The best place to learn more about this topic is at Social Media blogs. You can learn about them here.
PBS MediaShift | 5Across November, 2009 | Social Media Marketing | PBS
December 10th, 2010 | VideosFirst time here? Subscribe to Social Media eXchange for more interesting content
www.pbs.org Everyone talks about social media marketing, and how businesses must be on Twitter and Facebook to succeed. This roundtable of experts gives advice on what works — and doesn’t — for small businesses, non-profits and big companies in the social media space.
Friday, January 28, 2011
FaceBook Marketing Coach & Social Media Marketing Service 1-917-484-6430
December 1st, 2010 | FacebookFirst time here? Subscribe to Social Media eXchange for more interesting content
FaceBook Marketing Coach visit: wwwcall4peace.com Social Media Marketing Service & Marketing coach. Genereate traffic from FaceBook & Other Social Media Networks. Call - 917 484 6430 Hire Marketing Coach for FaceBook Marketing Tips
Social Media Leadership Series - Frank Eliason
December 1st, 2010 | VideosFirst time here? Subscribe to Social Media eXchange for more interesting content
Mark Ragan discusses the role of social media in customer service with Frank Eliason, Senior VP Social Media with Citi.
Thursday, January 27, 2011
Positives and negatives of social media
December 1st, 2010 | VideosFirst time here? Subscribe to Social Media eXchange for more interesting content
positives and negatives of social media
Social Media Marketing Machines Video
November 30th, 2010 | VideosFirst time here? Subscribe to Social Media eXchange for more interesting content
www.moneytreemarketing.com Use Social Media Marketing Machines to make money on the internet using the power of social media.
Wednesday, January 26, 2011
Social Media Marketing - Linkedin Presentation
December 1st, 2010 | VideosFirst time here? Subscribe to Social Media eXchange for more interesting content
www.linkedin.com Welcome video on my Linkedin profile
Tuesday, January 25, 2011
James Foster - Secret to Social Media Success
December 1st, 2010 | VideosFirst time here? Subscribe to Social Media eXchange for more interesting content
www.james-foster.com Social media is a huge new advantage for beginner marketers with a shoestring budget. It’s a way to reach masses of people for free and show them just how great you are…. There’s a catch though, there is one thing you HAVE to do if you want to find success on the social web…
Sunday, January 23, 2011
Facebook Fortunes System REVIEW Social Media Marketing Jobs that Make Money Online Easily
December 1st, 2010 | Social Media JobsFirst time here? Subscribe to Social Media eXchange for more interesting content
fbfortunes.bonuscb.com - Facebook Fortunes System REVIEW Social Media Marketing Jobs that Make Money Online Easily Dear Frustrated Internet Marketer, Have you ever wondered how Facebook, a site that was started off by a regular guy in his dorm room, is now valued at Billion, has a blockbuster hollywood movie documenting it’s inception and has made 1 out of every 14 people on the planet a regular user? Facebook has the largest amount of daily traffic on the Internet… More than Google ! It is easier than ever before to communicate with hundreds, thousands, even Millions of people. People are freely sharing their interests, wants and desires publicly 20 Video Modules 20 Step-By-Step Walkthroughs - You Will Literally Watch Over My Shoulder As I Make Money On Fresh Accounts An Exaxct Blueprint Of The Money Making Facebook System Which Consistently Brings In 4 Figures a Week How To Turn Massive Amounts Of Facebook Traffic Into Cash With A Phenominal List Building Machine Create A Killer Sales Funnel Which Will Keep Your Customers Buying Over And Over Again Indefinitely Learn The Secrets Of Hiring Outsourcers Which Will Gift You A Fully Automated Money Making Machine
Wednesday, January 19, 2011
Debut of SES social media news and press room in 2010 with Sally Falkow, PRESSfeed
November 30th, 2010 | Social MediaFirst time here? Subscribe to Social Media eXchange for more interesting content
Jamie O’Donnell, SEO-PR, interviews Sally Falkow, PRESSfeed, at SES San Francisco, 2010 on the subject of the new SES social media pressroom. Sally goes on to say that for the past six years companies have been creating online newsrooms and recently have been optimizing the content featured so its ranks higher in a SERP. Because search is evolving with the advent of real-time search, indexing, and other social media content, it’s just as important that everyone can find your content. Bloggers and journalists also want to see what other social media-related content your site might have, including videos, Facebook coverage, twitter coverage and/or YouTube video coverage. More than half of companies today are using some form of social media, according to Sally, but less than 20% of them are actually aggregating any of their content on their site or linking to it or have any strategy to promote it. The SES social media press room can be found at media.searchenginestrategies.com.
Monday, January 17, 2011
Social Media Strategy Tips - Social Media Shouldn’t BE Your Objective! http://www.fruitzoom.com
November 30th, 2010 | VideosFirst time here? Subscribe to Social Media eXchange for more interesting content
Social Media Consultant, Speaker & Trainer, CEO & Founder of FruitZoom, Inc. Pam Moore discusses why social media should NOT be your objective. Social media should be integrated into the DNA of your business. It should support your business and goals and objectives, not be them! [social media consultant] [social media strategy] [social media strategist] [social media small business] [entrepreneur success tips] www.pammarketingnut.com
Wednesday, January 12, 2011
Social Media Games - Worldwide Gamification Is The New Paradigm for Life and Business
November 26th, 2010 | Social Media EventsFirst time here? Subscribe to Social Media eXchange for more interesting content
Russell Brumfield of Wizard University wizarduniversity.biz describes the new worldwide phenomenon of gamification. Discover the how organization are using this latest innovation to facilitate change and communicate their message with Influential Game Strategies. The Internet, Google and Facebook have paved the way for a society in which games will soon be the number one platform of choice for branding & marketing, sales, communication, training, education, and the primary platform used to influence and modify behaviors. Who could have predicted just 5 years ago that over 500 million people would tune into the same place everyday and spend more than 500 billion minutes a month on a website called Facebook? Or that almost 100 million people could be trained to communicate in less than 140 characters on Twitter. Or that World of Warcraft could have our next generation of consumers and leaders playing online for over 3 billion hours a month? And now with location-based elements like Facebook Places, we’ll be checking into places, doing challenges and getting points and rewards all around the world. Because of rapidly growing technology and a public that’s quickly and constantly adapting to a new past times and lifestyles, we now have over a quarter billion people playing social media games online; games like Farmville, Mafia Wars, Second Life, Café World, Petville, and World of Warcraft. Wizard University specializes in transformational games for every area of life and …
Tuesday, January 11, 2011
Social Media Tips: Local SEO for Perth Businesses #1
November 26th, 2010 | VideosFirst time here? Subscribe to Social Media eXchange for more interesting content
www.redfez.com.au - Social Media Tip #! - Avoid the SLAP Red Fez got from Google Places in local SEO for having conflicting information in Yellow Pages!
Social Media Marketing Tip #27- The 3 L’s That WIll Make Your Videos Stand Out
November 25th, 2010 | VideosFirst time here? Subscribe to Social Media eXchange for more interesting content
goldasmith.com I’ve said it before but it’s worth repeating…video marketing is HOT, HOT, HOT. In this quick video I give you three little tips for making your videos stand out from all the other rubbish out there in video land. goldasmith.com
Monday, January 10, 2011
Finding New Ways to Measure Success in Social Media
Array
Well according to the Huffington Post and APCO – there is. A recent study by the two organisations – Social EQ – sought to rank the Fortune 40’s top admired companies, in terms of the effectiveness of their social media strategies. The results (shown below) might be surprising, which begs the question of whether this really is an accurate measure of success in social media. To give some context to the study, it was run by working with a group of Social Informants (avid users of social media inside and out) who identified 6 key factors of social media success: dialogue; customer service; quality of content; platform diversity; engagement & interaction; optimisation. Then a larger group of over 4,000 people were surveyed, to rank the 40 companies according to these factors. The graphic below shows the rankings:
The findings of this survey have to be taken in context. This was not looking at which companies worldwide are the most social, but using the indicator of the Fortune 40 companies that are listed as the most admired. So how does that admiration translate in social terms? While there are some companies in the top 10 of that list that fully deserve their place – such as Disney and Coca-Cola, others are more surprising, such as Apple and Google. Were I to think of the top social companies, these certainly wouldn’t be in my top 10. That’s where the difficulty comes for what is actually effective, and what is perceived to be effective. Because the whole of Twitter is talking about Apple, does that mean their social media strategy is effective, or that in fact that are an incredibly popular company that is talked about by default, rather than engaging with these conversations directly?
To break it down, it’s worth looking at one of the companies in more detail, to see how the study translates. A look at Google’s social profiles tells us the following : the official Google blog is updated around 3 times per day, including cross-postings from other Google product blogs. Yet although the blogs claim to ‘love feedback’, this is done through email. You’re not allowed to comment on a post in the usual way. Granted Google are a huge company and this would require some serious moderation, but nonetheless I wouldn’t equate this with effective engagement, dialogue, or customer service (3 of the 6 Social EQ factors).
The official Google Facebook page has over 2 million Likes, and the company updates it at least once every day. That’s certainly quality content, but if you click on to see the updates left by ‘just others’, there are spam comments that haven’t been deleted, and not one reply from Google when you scroll back through hundreds of comments. They also hardly ever reply to comments left on their own updates. The same pattern can be seen on their Twitter account – plenty of content and a large amount of followers, but no @ replies or retweets to other users. This may not be indicative of their entire social media effort, but it does tell us a lot. Compare Google’s or Apple’s social media strategy to someone like Coca Cola, who regularly create engaging content for their readers and invest in diversity of content through Facebook apps etc.. and it’s difficult to understand how they ranked above them.
If you were to look at this without the numbers, you wouldn’t say that this is an effective social media strategy from Google, effectively pushing one-way content through to users, with no engagement. But the difficulty arises from the fact that their followers are in the millions. This means we effectively perceive their social media strategy as effective, or more precisely that the groups in the study viewed numbers as a measure of success or effectiveness. As difficult as this may be for some to accept – we know that the numbers tell only half the story – this is unarguably the perception of social media success. And it sort of confirms what we knew anyway. Importantly this study hasn’t come from a company that has come out with their own arguments on social media success, these are the rankings given by a large group of Social Informants, giving their opinion.
Now of course this is my interpretation of the study, but it’s surprising that this association of success with numbers, is at odds with Evan Krauss, director of APCO Online and his analysis of the research. In an article he said ‘We at APCO believe influence is a far more more important gauge than raw numbers’. The study was certainly organised to reflect this, with ‘dialogue’ being the most heavily weighted of the six factors, equating for 30% of the final score. But rather than looking at the quality of dialogue, i.e. little to none from Google, the wealth of dialogue of their followers was clearly deemed as important. Despite the fact that they were effectively talking to themselves, with no engagement from the organisation.
This is without doubt one of the most interesting studies into social media effectiveness that I’ve seen in a while. It holds a lot of merit and the strategy behind it shows an understanding of social media that we haven’t really seen in any previous studies. The sophistication of this model should not be underestimated. But when Nestle are ranked at number 18 (and number 15 for dialogue), you know there’s something that’s not quite right yet! I hope this study continues and evolves as I think it holds the most potential. I would like to see the approach expanded out to different areas and niche industries, to gain a deeper understanding of social media success.
Saturday, January 8, 2011
Egypt voters resort to social media
November 25th, 2010 | VideosFirst time here? Subscribe to Social Media eXchange for more interesting content
Egyptians are preparing to vote in parliamentary elections next Sunday, but rights groups say the election has already been compromised by arrests of opposition members and a crackdown on the media. But that has not discouraged some voters, as Ayman Mohyeldin found out.
Monday, January 3, 2011
Social Media Tips for Small businesses and martial arts school
November 24th, 2010 | VideosFirst time here? Subscribe to Social Media eXchange for more interesting content
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